If you won’t check yourself,
try checking someone else.

Roughly 60–69% of people aren’t up to date on routine cancer screenings. So we thought: if we weren’t going to get good at checking ourselves, maybe we could get good at checking someone else.

Enter The Cancer Sutra—a playful, subversive book inspired by the Kama Sutra, guiding couples through positions designed not just for pleasure, but for preventative care. It turned an awkward, often avoided responsibility into something intimate and human, reframing screening from clinical obligation to shared ritual.

Artists and creators contributed new “positions,” extending the system and making sex, quite literally, safer. The conversation moved from avoidance to agency. Cancer awareness stopped being a warning—and became an invitation.