YOURS TO MAKE
Let’s see who we can be.
Individual and collective identities are shaped daily by what’s seen on Instagram. As the world rushed to return “back to the way things were” post-Covid, we collaborated with 9 personalities to create 9 defiant messages—not of what we would return to, but what we could never go back to.
The proclamations appeared in contextually relevant spaces, such as transit stations for accessibility, and LGBTQIA+ empowerment where rights continued to be in question.
Culminating in a film where the lines between who we are and who we can become become blurred, through an experimental soundscape created through interviews and candid conversations, rather than the traditional brand manifesto.
A dialogue with our audience, where the boundary between their voice and ours broke to speak as one.
Creative Direction: Jeph & Hunter
Director: Rubberband
Photographer: Sophie Hur & Bella Newman
VFX: Blacksmith
Edit: Robert Lopuski
Project completed while at Johannes Leonardo